How to Generate Special Finance Leads

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Profitability: While subprime loans carry higher risk, they also often come with higher interest rates and potential for add-on products, leading to healthy profit margins for the lender or dealership.


Generating special finance leads requires a targeted and empathetic approach. Here are key strategies:

Dedicated Online Presence (Special Finance Websites/Landing Pages):

Create dedicated sections on your website or british student phone number list landing pages specifically designed for customers with bad credit.
Use clear, non-judgmental language that acknowledges their situation and offers solutions.
Include a prominent and easy-to-use credit application form.
Highlight "No Credit, Bad Credit, Bankruptcy OK" messaging.
Search Engine Optimization (SEO):

Optimize your website content for keywords that subprime borrowers use, such as "bad credit car loans," "auto loans no credit check," "bankruptcy car financing," "buy here pay here dealership near me."
Create blog content that addresses common questions and concerns of individuals with challenged credit, building trust and authority.
Paid Advertising (PPC & Social Media Ads):

Google Ads (PPC): Target relevant keywords. Craft ad copy that directly addresses the needs of subprime borrowers, e.g., "Guaranteed Auto Loans," "Get Approved Today."