Law Firm Marketing Plan

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Meanwhile, the critical elements of offline marketing are:

Networking
Events and seminars
Press office
Let’s start with the online aspects of a law firm marketing plan.

1. Website
Your law firm's online presence starts with your website .

Many other components of your marketing efforts , such as SEO, advertising, and email marketing, are tied to your website. Even if your marketing plan is modest and most (or all) of your new business chinese singapore phone number list from referrals, you still need a modern, sophisticated website that:

Be easy to navigate;
Be mobile-friendly and look great on any device;
Loads quickly;
Helps visitors contact you;
Include testimonials or case studies from your existing customer base;
Contains photos of your office and staff;
It has pages for its areas of activity;
It is optimized for search engines.
See more: Client acquisition for lawyers


2. Content
The cornerstone of any law firm marketing campaign should be content.