Lead Generation (B2C & B2B)
Lead generation focuses on capturing contact information from potential customers who have shown interest in a product or service. It is a short-term strategy aimed at initiating sales conversations.
B2C Lead Generation – Targets individual consumers through social media ads, email poland telegram phone number list marketing, and referral programs.
B2B Lead Generation – Focuses on business decision-makers using LinkedIn outreach, cold emails, and webinars.
Demand Generation
Demand generation is a long-term strategy that builds brand awareness and credibility to create interest in a product or service. Instead of capturing leads immediately, it educates and nurtures audiences to drive future conversions.
Examples of Demand Generation – Content marketing, thought leadership, industry events, and brand storytelling.
How It Supports Lead Generation – Demand generation warms up audiences, making lead generation efforts more effective.
Both strategies are interconnected—demand generation creates interest, while lead generation captures and converts that interest into actionable leads2.
Would you like help refining a lead or demand generation strategy for your business?
