Target Audience Companies, decision-makers Individual consumers
Channels Used Email, LinkedIn, phone calls Social media, SMS, email, influencer
Buying Process Longer, more rational & formal Shorter, more emotional & fast
Lead Qualification Based on company size, job title, budget Based on behavior, interest, demographics
Goal Book demo, schedule meeting, start trial Drive traffic, sales, subscriptions
B2B Lead Generation Outreach Strategies1. Cold Email Outreach
Build targeted lists using tools like Apollo.io, ZoomInfo, or Lusha
Use tools like Lemlist, Mailshake, or Smartlead for greece telegram phone number list cold sequences
Personalize based on pain points, job title, or recent events
Example:
Subject: [First Name], a quick idea to reduce [Pain Point]
Body: We've helped [Company Type] reduce [Problem] by [Solution]. Want a 10-min chat?
2. LinkedIn Outreach
Connect with decision-makers using Sales Navigator
Use Expandi or Waalaxy to automate messaging sequences
Focus on value before pitching (e.g., sharing resources)
Example:
Hi [Name], I noticed your work in [Industry]. I’d love to share a 2-minute guide we made for [Specific Need] — would it help?
3. Cold Calling / Voicemail Drops
Still effective in high-value B2B deals
Use tools like Aircall, JustCall, or Kixie
Focus on setting appointments, not closing deals on the call
4. Account-Based Outreach (ABM)
Target specific companies with personalized campaigns
Send custom ads, emails, LinkedIn messages to multiple stakeholders
Use platforms like RollWorks, Terminus, or Demandbase
5. Event-Based Outreach
Follow up with attendees of webinars, expos, or industry events
Use email + LinkedIn to engage with warm leads
B2C Lead Generation Outreach Strategies1. Social Media DMs & Comments
DM users who engage with your posts or content
Use tools like ManyChat or Tidio to automate DMs via Messenger/Instagram
Example:
“Hey [Name]! Noticed you liked our post — want a free trial of our new skincare product? Here’s your invite
”2. SMS/Text Message Outreach
Use for time-sensitive offers or post-purchase follow-up
Platforms: Klaviyo, Postscript, SlickText
Example:
“Your exclusive 20% discount on wellness gear expires in 24 hours! Grab it here
[link]”3. Email Drip Campaigns
Send welcome series, discount offers, cart recovery, and product education
Segment by behavior, purchase history, location, etc.
Use Mailchimp, ActiveCampaign, or ConvertKit
4. Influencer & Affiliate Outreach
Reach out to content creators or micro-influencers
Offer product samples or commissions for sales
Use Upfluence, GRIN, or manual DMs to pitch