B2B (Business-to-Business):Selling to:
Hospitals & clinics
Distributors/resellers
Doctors/specialists
Medical procurement france telegram phone number list officers
Research institutions
Nursing homes or outpatient centers
B2C (Business-to-Consumer):Selling directly to:
Patients (for at-home medical devices: glucose monitors, CPAP, TENS units, etc.)
Elderly users or caregivers
Athletes, wellness consumers
Parents (for baby health tech, diagnostics)
B2B Lead Generation Strategies1. LinkedIn Prospecting
Use LinkedIn Sales Navigator to find procurement managers, medical directors, and hospital administrators.
Run InMail or connection campaigns with relevant messaging.
Use tools like Expandi or Apollo.io for automation.
2. Email Campaigns to Decision-Makers
Build targeted email lists using tools like ZoomInfo, Lusha, or Cognism.
Send educational emails highlighting clinical results, certifications, and ROI.
3. Webinars & Demos
Host online demos or webinars to showcase how your device solves pain points.
Use registration as a lead capture method.
4. Trade Shows & Conferences
Collect leads at events like MEDICA, HIMSS, or regional health expos.
Follow up with digital nurturing sequences.
5. Distributors & Referral Partners
Partner with local or regional distributors.
Offer incentives or co-branded marketing materials.
B2C Lead Generation Strategies1. Paid Social Advertising
Facebook, Instagram, and YouTube ads targeting patients or caregivers.
Promote product benefits with testimonials, videos, and offers.
Use landing pages with clear CTAs like “Get a Free Trial” or “Request a Brochure.”
2. Google Search Ads
Target high-intent keywords: “Buy CPAP machine online,” “Best glucose monitor for seniors”
Send users to optimized product landing pages with clear value.
3. SEO & Content Marketing
Create health-focused blog content (e.g., “How to manage sleep apnea at home”).
Include lead magnets: downloadable guides, email sign-ups, condition checklists.
4. Email Nurturing
Offer first-time buyers a discount or educational drip sequence.
Use segmentation based on condition, age, or interest.
5. Affiliate/Influencer Marketing
Partner with healthcare influencers or niche bloggers.
Encourage user-generated content and reviews.
Lead Capture TacticsMethod Description
Landing Pages Product-specific pages with forms and CTAs
Popups/Chatbots Exit-intent or scroll-triggered capture tools
Newsletter Signups Educational content in exchange for email
Demo/Consult Requests Triggered by interest in high-ticket devices
QR Codes on Packaging Capture post-sale engagement and referrals
Compliance & Trust-BuildingDisplay certifications: FDA, CE, ISO, etc.
Use HIPAA-compliant tools for data collection if handling patient data.
Include testimonials or case studies from medical professionals.
Add privacy disclaimers and secure payment protocols to every form or funnel.
Tools & Platforms for Lead GenerationFunction Tools / Platforms
CRM HubSpot, Salesforce Health Cloud, Zoho CRM
Email Marketing ActiveCampaign, Mailchimp, Klaviyo
LinkedIn Automation Expandi, Waalaxy, Lemlist
Landing Pages Unbounce, ClickFunnels, Webflow
Paid Ads Meta Ads, Google Ads, YouTube Ads
Chatbots Drift, Intercom, Tidio (HIPAA optional)
SEO & Content SurferSEO, SEMrush, Ahrefs
Analytics Google Analytics 4, Hotjar, Looker Studio
Key Metrics to TrackMetric B2B Example B2C Example
Cost Per Lead (CPL) $80–$300 depending on device $5–$50 for consumer products
Conversion Rate 10–25% from MQL to SQL 2–10% from landing page to purchase
Return on Ad Spend (ROAS) 3x–7x is ideal for scaling 2x–5x depending on CAC
Lead-to-Demo Ratio 30–50% N/A (B2C is usually direct sale)
Sample B2B Funnel (Medical Imaging Device)LinkedIn outreach to hospital equipment buyers
Send educational email with whitepaper download
Book Zoom demo via Calendly
Sales rep follows up with pricing & case studies
Close deal or hand-off to distributor
Sample B2C Funnel (At-Home ECG Monitor)Facebook ad with “Track your heart health at home” CTA
Leads land on product page with video + user reviews
Offer a limited-time discount + email capture
Cart reminder email sequence
Post-purchase survey for upsell or referral
Would you like:
A custom lead funnel designed for your specific device?
A downloadable lead generation checklist for medical sales teams?
Recommendations for compliant tools in your region (e.g., HIPAA, GDPR)?
Just let me know what you need next!