Expanding the audience

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With its help you can expand the existing set of targetings.

Advantages: attracting a new audience, expanding the capacity of the site.

Disadvantages: not all audiences may be relevant - algorithms will find similar users relative to the selected interests.

Scope: to “refresh” the target audience with a new relevant audience.

How to set up: specify Business Pages in the "Community Subscribers" or "Community Activity" block, and the algorithm will find suitable users for advertising broadcasting. Specify the required audience extension.


Expanding the audience in the "Interests" section

Targeting by music
You can show ads to people who listen to specific musicians - you can choose any artist who has collected at least 500 listeners over three months.

Scope of application: announcement of concerts of a favorite band, merch with musicians, targeting lullabies for babies and audiobooks for mothers - the tool can be used in many ways to find an audience.

Advantages: will help find the chinese overseas africa database most relevant audience based on musical preferences. No need to parse users from different musical communities anymore.

Disadvantages: the inability to select little-known artists to target more precisely: for example, playlists with selections for children.

How to set up: You can select targeting in the advertising account in the block with the “Interests” settings: find the “Listen to musicians” field and specify the names of artists or groups. There are currently about 50 thousand performers in the database.