Illustrative video that I think is relevant

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Consumers have limited time and don't want to waste it on advertising or marketing inputs. They are saturated and tend to have a more selective and critical attitude. They are less and less motivated to use QR codes, interactive terminals, even apps (according to Gartner, 99% of applications fail). It is becoming more and more difficult to capture a few seconds of attention from the public or consumers. We have to keep in mind that work, social life, and day-to-day life consume a good part of our scarce and increasingly valued time.

The future is being decided today, no one will show us the way, we cannot waste our time, we risk missing the exit.

People in general, more prosperous and educated, with better life options, refuse to be massified, they demand to be treated as individuals, creating small group harmonies, triggering processes of all life whatsapp number south africa differentiation, rupture and reconceptualization of values ​​and concepts of life. The impact of change, access, adaptability, technologies and knowledge leads to a society of different harmonies and in desynchronized times, the intangibility of these connections and their enigmatic correlations are making market segmentation much more complex, we must know how to listen, learn, know and respect the dynamics of these small niche harmonies, which in an increasingly global market open up immense possibilities.

Within this scenario, marketing is on the front line and has to seek new solutions to be able to create a future. It is necessary to advance, adapt to changes and know how to guide the business very well, clearly measure the competition and its time matrix and create a logic of actions that are focused on reducing resistance factors, creating an "approach" that drives the brand and the products to their market objectives.

Building, connecting, communicating and tuning in are the premises for ensuring the survival of companies. Using glasses is precisely about perceiving and measuring reality, both present and future.