Why are calls to action important?

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Before we explore the different types of CTAs, let's discuss five main reasons why CTAs are important for marketers and businesses.

1. CTAs drive action
CTAs help direct visitors to exactly what they should do next. Without them, people might visit your site, read your content, and then leave without doing anything. That's a missed opportunity to generate potential leads .

For example, a “Buy Now” CTA button on your product pages can gambling data turkey increase sales if you run an online store. However, HubSpot found that personalized CTAs perform 202% better than basic ones.

Hubspot Statistics

Image via HubSpot

2. CTAs improve user experience
Good CTAs improve your website's user experience. They tell visitors where to click to get what they want, creating a customer journey .

Different types of CTAs are essential on mobile devices, where screen space is limited. Think about the frustration you feel when you don't know how to sign up for a service you want. Clear and visible CTAs can solve this problem.