Organizational culture in companies: why is it so important?

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Organizational culture is a set of characteristics (values, beliefs, behaviors, traditions and rules) that make up a company or institution. It is important in this context because it serves to align the behavior of employees in the workplace.

Do you know the difference between a micro or small business and a large one, like Google? Some might mention profits, others the structure of the business. But in reality, what few people realize is that what really makes a difference in the size of the company is the organizational culture.

Any business that wants to grow needs to have its strategic california email list clearly defined, as well as the customs and values ​​to be followed by everyone within the company. And the benefits go beyond profits.

Are you interested? To better understand what organizational culture is and its real importance in companies, read on and find out more!

What is organizational culture?
Before we see how important it is to define a company's organizational culture and what benefits it will bring, let's learn about the concept and its main characteristics.

Also known as corporate culture, organizational culture can be defined and expressed in a simple way: it is the way things are done within the company, that is:

corporate standards;
mission, vision and values;
internal processes;
strategic profile of the company;
beliefs;
customs;
rites;
ceremonies, etc.
These characteristics are highly valued, as they are what make the organization stand out from others and stand out in the market. Through them, it is possible to achieve, in a much more productive way , the objectives and results expected for the success of the organization.

The organizational culture in companies influences all employees in a way that provides guidance on behavior towards customers, colleagues, managers, in short, all other professionals in the company.

As a way of defining the institution's identity, organizational culture is built over time, thus creating a link between its past and present.

Why is organizational culture in companies so important?
There are several ways in which organizational culture in a company can positively impact the business. Developing guidelines, for example, gives employees a sense of belonging to the business to the point where they work harder, improve productivity and become more committed to the collective .