The relationship between Google search and SEO

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Google Search is known as the most popular search engine in the world. This service allows users to access many websites through keyword searches, and it ranks websites and introduces them to users.

Google Search uses a system that displays sites that it has rated as the most useful to users who searched for a given keyword at the top of search results.

With the exception of the top-ranked ads, the ranking of all regular twitter database search results is determined based on the user's needs.

It is also important to note that you can improve your search ranking by reading Google's recommended guidelines and user needs and improving your website.

This is a strategy known as search engine optimization, or SEO (Search Engine Optimization).

SEO measures are now almost a necessity for a website to rank highly in search engines. SEO is especially important for companies that want to strategically increase the number of visitors through search engines and attract more customers.

The algorithm used by Google search to display sites that users should see at the top of the results is updated irregularly.

Therefore, it is not possible to learn specific know-how such as "If you do this, you will definitely get the first place in search results." However, Google provides indicators for how to rank high and meet user needs, so you can use these as a reference to aim for a high ranking.

Google's SEO criteria
Google uses the following four criteria to evaluate the SEO of each website:

Crawler
algorithm
Index
Ranking
A crawler is a program that automatically crawls websites operated by Google. The crawler automatically understands the structure and content of the website and evaluates it based on the information it obtains.

An algorithm is the calculation method used to determine the final rating. It is a function that evaluates a site's usability, content quality, and other factors from multiple angles to determine rankings.

An index is a database of information collected by the crawler and stored in Google. Site information is recorded in the index and applied to search results according to the user's search intent.

Ranking is a mechanism for determining the final display order. Since the determining factors are not only subdivided but also fluctuate irregularly, when implementing SEO, it is necessary to make regular improvements while taking into account the display order.

The benefits of achieving high search rankings
What specific benefits does achieving high search rankings bring to websites and their operators? The key points are the following four benefits.

A rapid increase in the number of visitors is expected
Improving your website's search ranking can have a dramatic effect on the number of visitors to your site. Just by having your website appear on the first page of search results, your site may go from a few dozen views a day to hundreds or even more .

Generally, search users do not carefully read the web content that is displayed on the second page or later of the search results. Just being ranked higher can make a big difference in how your page is read.

Increase the number of conversions
Ranking high in search results will increase the number of visitors and ultimately the number of conversions.

Of course, not all users who access the site will request information or register as a member. However, simply increasing the number of accesses will almost certainly increase the absolute number of conversions, so this is an initiative that cannot be overlooked.

There are also cases where the number of accesses is increasing, but the number of conversions is not increasing. In this case, measures other than SEO are required. If you notice such a situation, you should consider other measures.

Leads to improved brand recognition
If you achieve high rankings in search results, your company name and website name will be seen in search engines, even if people don't visit your site directly.

As a result, you can achieve the same awareness-raising effect as advertising, which has the benefit of helping to develop potential customers.

You can achieve a similar effect by using the listing ad space provided by search engines. However, since it doesn't cost money to appear at the top of search results, this has the advantage of being more cost-effective.

In addition, ranking high in search results without using ad space leaves a good impression on search users. This is because it is understood that you have the credibility to be displayed high in search engines, and it can have a more positive effect than advertising appeal.

Remember, achieving high search rankings involves more than just increased traffic.

Reduce customer acquisition costs
Another important point is that achieving high rankings in search results, which leads to increased access, increased conversions, and improved brand awareness, can ultimately reduce the costs of attracting customers.

In the past, in order to increase conversions and improve brand awareness, it was important to actively distribute advertisements and take part in exhibitions and other events to make a physical impact.

However, most SEO measures can basically be completed in-house, eliminating the burden of spending a large budget or having to take up manpower to participate in events, and allowing for efficient customer acquisition .

Of course, traditional measures should be implemented if you have the budget, but the important thing is that SEO can be done even if you don't have a budget.

SEO is an attractive strategy for new businesses that cannot secure sufficient budgets, or for companies that have only recently been established and are short on budgets and manpower.