2.- Lean on your Corporate Social Responsibility

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Talking about a brand's mission, vision and values ​​helps customers understand the company's philosophy.

This way, your potential and current customers can identify with you.

Don't think this is a triviality.

People want to work with sensitive brands that care about society and are committed to the well-being of the planet.

3.- Humanize your brand
Consumers and clients increasingly like to talk to brands and less and less like to send standardized, impersonal and dehumanized messages.

This is why you need to program your chatbots very well and have excellent customer service, both on social media and offline.

I want to point out that brand humanization also exists in B2B business models.

If you are thinking about how to humanize the negotiation and the relationship between two companies, I will answer you right now:

Brands don't talk to each other, the people who represent them do, and the feeling established between them is key to building customer loyalty.

Don't you feel like buying more from a place where you've been treated well?

4.- Use the Premium plans of the tools that help you in your business
In the marketing and sales sector, there are countless tools that help you make the actions you take more productive for your business.

Free is fine, but don't hesitate to invest in a product or app that will help you grow your business.

To do this you have to know the functionalities, of course.

For example, finding out the differences that LinkedIn Premium offers and then deciding whether or not you are interested in purchasing it.

5.- Hire a CRM
To retain customers you have to know them and keep a detailed agenda with the steps you have to take towards them.

CRM allows you to record reports of the conversations and visits you made to your client during the acquisition phase.

This is where you will have written down the details of the negotiation, but also the personal details of your interlocutor (for example, if he likes to scuba dive).

From there, I recommend that you create a maintenance schedule.

Don't abandon them once you've captured them, because, like friendships, the person representing your client needs you to nurture your relationship and strengthen your bond with them.

To retain customers, it is important to nurture your relationship with them and strengthen your bond with the person who represents them.

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6.- Seek excellence in customer service
Nowadays, social media is a key space for conversing with customers.

Through them we can know what interests our clients.

And they have also become one of the favorite spaces where customers express their doubts and comments email list providers in france to brands.

Take care of them and put professionals in charge, design a strategy and don't write answers to standard questions.

It is better not to improvise.

If you want to retain customers, you also have to pay attention to each of the product or service purchases they make.

If they feel that you are not interested in them, they will leave.