Web marketing methods can be divided into three media

[shammis606]

We use triple media to categorize the various methods of attracting customers from the web, both large and small. Triple media is a term used mainly in the advertising and marketing industries, and is a framework that categorizes the media through which companies come into contact with consumers into three categories.

The classifications of paid media, owned media, and earned media are unfamiliar concepts to customers, but they are useful for web marketing managers when deciding on their strategy.



Paid media is media that you pay for (Paid), owned gambling data japan media is media that you own and operate, and earned media is media that you get reviews and mentions from users (Earned), and they are classified based on how they are used.

Paid media (media purchased): Advertising
Owned media (media owned): Company websites, company media, e-mail newsletters, etc.
Earned media (media for gaining reputation): Social media, blogs, YouTube, etc.

The specific examples of each media for attracting web visitors are listed above. We will explain the methods for each media.