How to create a newsletter that will increase conversions by 100 percent?!

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Have you collected email addresses and want to send a new newsletter to your subscribers? Wondering how to create a newsletter that will bring exceptional results and great conversion? Want to find out what tactics are used by successful marketing experts whose email campaigns achieve exceptional results?

Newsletters have become one of the main channels of digital marketing , and the results they achieve are fantastic. A smartly designed newsletter will reach a large number of clients and will ensure that you increase your business results . However, not everyone achieves fantastic results through newsletters, and the key reason for this is - the wrongly chosen tactic for creating newsletters.

If you want to create a quality newsletter that users will be happy to open and that will bring you great business results, it's time to learn 5 super tricks that experts use when creating newsletters . Below we will reveal how to create a high-converting newsletter campaign, so be sure to keep reading:



Get to know your users
If you want to send your users a newsletter that they will truly be interested in, it is important that you know your users very well. Namely, you need to be aware of what their interests are and what they actually want to achieve by subscribing to your channel . Once you know this, you can offer the user exactly the content that they will find interesting and useful – and based on which they will be happy to take some action or share the content with others.

It makes no sense to sell and promote cake tools to a car mechanic, and it makes no sense to write about space exploration to a pastry chef. To increase the number of conversions you achieve through your newsletter, it is important to get to know your subscribers and find out what information they are looking for from you. When you know this, you will have extremely grateful subscribers who will be eager to receive your new email .



Send a newsletter at least once a month
Speaking of impatient subscribers who can't wait for your new email, it's important to emphasize that it's necessary to set up a quality newsletter sending routine. What does that mean? Research has shown that it's better amerika telefon numaraları to send more than one newsletter per month , and the fewer you send, the less subscribers' interest in your email will decrease.

Specifically, experts suggest sending at least one newsletter per month, and if possible, double or quadruple that number. So, sending one newsletter per week is a great tactic , but anything more than that can backfire, so be careful with that.



Design in line with your brand
Thanks to newsletter sending tools, it's now extremely easy to create an eye-catching email design in just a few clicks. Most of these newsletter sending tools offer you three basic email design options :

1. you can send a text email (without any visual design)

2. you can choose a pre-made template and customize it to your needs

3. you can make your own design (which is the most complicated, but also the best option)

The key thing to keep in mind when designing your newsletter is to make sure everything is in line with your brand . Choose the colors and font that you use on other digital channels, and also write in the language that your users are used to through your posts on your website (or other channel).



Create a quality title and content
If the subject of the email is not good, all the story with a good conversion goes down the drain. Namely, there are 3 types of users among newsletter subscribers : those who read only the headlines, those who read the entire content, and those who click on all the links you have placed in the email. All these users must first be attracted by an attractive subject line in order to open the email in the first place.

The email title must be short and must clearly relate to what you are writing about in the newsletter. Furthermore, it must be extremely attractive and must give the user some additional value - for which they will actually open the email. It is necessary that the topic of the content is in line with what users are interested in, and it would be wise to include some kind of personalization (e.g. the subscriber's name). To get the best title, it doesn't hurt to do an A/B test and find out which title interested users the most.

The content of the newsletter itself should not be just what is talked about on the website, or the links you have published in the newsletter. The content of the newsletter should be a kind of upgrade of what you offer on the website , because only then will the user really have a need to subscribe to the newsletter.



Test and optimize
In the previous section, we mentioned how it's smart to do A/B testing of headlines to find out which headline is actually the best. However, in addition to headlines, it's smart to extend testing to all other segments of the newsletter . If you follow the statistics, over time you will discover which parts of the newsletter are most interesting to users and where to place which button - in order to get the best results.

First of all, it’s important to track how often subscribers open your email and what types of headlines are most engaging. You should also focus on metrics for clicking on specific links within your email to understand where users are clicking and what elements are most engaging. Try to find new ways and positions to grab attention week after week – until you’ve optimized your newsletter.





Conclusion
Creating a quality newsletter can be a daunting task, and it can sometimes be difficult to figure out what your users really want. Especially if you're inexperienced and unsure of which elements will grab your attention the most. However, over time, you should figure out what works for your users and how to create and optimize your newsletter – to achieve great results.

If all this newsletter creation and sending sounds confusing to you, it's time to reach out to us for help. Our experts have created a multitude of newsletter campaigns, and they are ready to turn their knowledge and experience into your success . Just fill in the fields below and we will quickly come to your aid.