How is artificial intelligence reflected in the daily work of a social media expert?

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Artificial intelligence, or AI, has already become a fairly common and familiar part of our everyday lives. At least from the perspective of a digital marketing expert, the use of AI is already part of daily work, and ChatGPT is opened several times a day. On my own computer, ChatGPT has already earned its established place in the browser among the calendar, email and other tabs that are almost constantly open.

We have previously discussed the role of artificial intelligence in social media marketing on our blog . The purpose of this blog post is to open up the use of AI in the everyday life of a social media expert in an even more practical way through examples.

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Identifying and real benefit of artificial intelligence tools
The year 2023 was a breakthrough year for generative AI , with the use of AI growing exponentially and new AI tools popping up like mushrooms in the rain. This is still happening, of course.

To continue the mushroom analogy, identifying truly useful AI tools is a bit like picking mushrooms in the forest with a headlamp on a dim autumn night. There's something to pick on every hill, but you probably don't want to pick inedible fly agarics or poisonous mushrooms for your basket.

Instead, you might want chanterelles, ceps, or even boletus in your mushroom basket. The first two of these can be difficult to find, due to the variable harvest of chanterelles and the ceps' color resembling the terrain. Boletus, on the other hand, is relatively easy to identify and is often easier to distinguish from the forest.

From the mushroom analogy back to AI: AI tools that truly enhance work are a bit like chanterelles and funnel cakes. Identifying them and using them correctly requires first finding them, then testing them, and perhaps a little more testing.

I would consider ChatGPT a delicacy that I can confidently pick up in my basket both in the mushroom forest and when choosing artificial intelligence tools. However, there are also poisonous mushrooms, or at least inedible mushrooms. Fly agarics can be found almost on every road, and they would be easy to grab on the way. bolivia phone number list However, few people want to collect in their basket such a useless catch that will not be of any use and will have to get rid of it before long.

Today, my own mushroom basket, or AI toolbox, is much more established than last year. It is important for an expert to identify the tools that really add value and make work more efficient, instead of using dozens of different tools at the same time that actually only slow down the overall duration of the work or even complicate the process of achieving the final result.

Next, let's go through examples to see what using artificial intelligence in everyday life means in concrete terms.

How does artificial intelligence work in the everyday life of a social media expert?
The AI ​​working group keeps experts on the cutting edge of development
At SDM, artificial intelligence is one of the most important development areas in every area of ​​our work. That's why we have our own SDM AI working group, which includes one or more experts from each chapter, or team. The AI ​​working group's goal is to stay on the cutting edge of AI development and share information so that experts also stay up to date with AI development in other channels.

In regular meetings of the AI ​​working group, we review channel-specific news, general themes related to the development of AI, and potential new tools that can be implemented and worth testing.

Members of the AI ​​working group test most AI tools before they are potentially implemented at the enterprise level. In this case, the experts in the working group have already tested the functionality of the tools in support of their own work.

Microsoft's AI-based assistant Copilot has been one of the most significant targets of testing this year, and we have been testing its features in various tools for a while now. One example of Copilot's work-efficient feature is the automatically generated meeting notes, which allow experts to focus on the discussion in meetings, without having to write notes to distract them from their thinking.

Starting a customer relationship – getting to know the market with the help of the customer and artificial intelligence
Because artificial intelligence is an essential part of our expert work at SDM, its use begins at the stage when we are just starting a customer relationship.

When a social media expert starts working with a new client, it is obvious that knowledge of the market is important so that the foundation and understanding for what is being done is at a good starting level. Ideally, we will have created a marketing strategy for the client that reflects all of this.

However, there are also often situations where getting to know competitors and the market is partly the responsibility of the expert, if, for example, there is no recent strategy work. In such cases, it is easy and efficient to utilize ChatGPT for, for example, a light analysis of competitors named by the customer or to get to know the market in general. Getting to know competitors and the market is primarily done by talking to the customer, but ChatGPT often also supports this phase in the customer relationship.