Trademark
A service mark (trademark) is one of the main elements of a company's corporate identity. It can be expressed in one or several ways, depending on the brand's policy.
This part of the image is often confused with the logo, but the trademark has a deeper meaning.
Its main purpose is to establish the company name in a memorable way. It can be a visual, japan mobile database volumetric, sound symbol or a word mark. There are also options in which the trademark consists of a combination of the above elements.
If the name of the enterprise is patented, it will protect it from being used by competing firms. In this case, the verbal trademark can be indicated both in a regular font and in a stylized one. If the company has registered its name, executed in a designer font, it becomes a logo.