Micro Influencer Marketing
Influencer marketing has been a popular marketing tactic for years. Originally, brands thought it would be more beneficial to partner with big influencers. Also known as macro influencers, these are those who have millions of followers.
This approach has proven to be very expensive and, surprisingly, not very effective. In fact, celebrities or influencers who have accumulated over a million followers are asking for five or six figures per post.
So the margin for ROI is always tight. After all, with such a high price tag, many companies have reported not seeing the expected return. After all, although these individuals have a large following, their engagement rates are low. Especially when compared to influencers in lower tiers.
In 2020, we saw a new layer of this select group of professionals come to the fore: micro-influencers. This new generation has become much more popular – both among followers and among marketers. This has been vietnam mobile database growing since people discovered the effect they have on purchasing decisions.
Micro-influencers offer a more loyal following. As such, more often than not, their followers are more likely to actively engage with their content.
Micro-influencer marketing also offers a very different approach that is often more effective at reaching your target audience. These smaller influencers often have a more specific niche market. This makes it easier to reach audiences who will actually be interested in your products or services. This also increases the chances of conversion.
Investing in micro-influencer marketing will be one of the biggest digital marketing trends for 2021. So start looking for influencers related to your area of expertise now. After all, their followers will probably be interested in the products or services that your company sells.
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3) User-generated content – a standout among digital marketing trends for 2021
As the name suggests, user-generated content (UGC) is content created by your customers and users. Therefore, there is no direct interference from the brand over this material, which can be in a variety of formats:
Comments on the brand's own posts,
Text and video posts on users' own social networks,
Reviews in blogs and specialized publications,
Reviews on social media and platforms such as Trip Advisor, iFood, Yelp, among others.
UGC is one of the most authentic forms of digital word-of-mouth marketing, so it’s a great way to make brands more approachable and relatable to their audience.
Since the rise of influencer marketing, UGC has become a cornerstone of many brands’ marketing strategies. A large number of big-name companies and brands now repurpose content from their followers and advocates.