SEO Strategy: The Different Phases

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Despite the differences we have just seen, there are some phases common to any website . Let's try to go into detail about the main phases that make up an SEO strategy.

Analysis and definition of objectives and KPIs
Analyzing and defining uae cell phone number list objectives and KPIs in an SEO strategy are fundamental steps to plan the actions to be taken , measure progress and results and evaluate the return on investment.

There are some considerations to be made on both aspects:

The objectives must be SMART : this means that they must be Specific, Measurable, Achievable, Relevant and Time-bound, therefore in line with the business objectives of the company or department and must be clear and shared by all stakeholders;

KPIs are key performance indicators that serve to monitor the achievement of objectives. They should be chosen based on relevance, ease of measurement and correlation with objectives.

Some examples of SEO goals and KPIs are: increase organic traffic, improve keyword rankings , increase conversions, generate return on investment (ROI).

How do you analyze and define SEO goals and KPIs ? Always through analysis and monitoring tools such as Google Search Console, Google Analytics, Semrush or others.

Competitor Analysis
Competitor analysis is essential in an SEO strategy. It is that activity that allows you to collect and evaluate information about online rivals to understand what their strategies are, their strengths and weaknesses and the opportunities to exploit.