Finding better leads becomes easier when your company relies on lead scoring . This method ranks prospects on a scale that represents the perceived value of each lead to your organization.
This way, the score determines which ones will be prioritized, as well as what type of engagement is appropriate for each lead. In fact, lead scoring can be a very competitive differentiator, since only 39% of companies have (and use) lead qualification criteria .
User data is an important aspect of finding better leads. A good method of data collection involves analyzing a visitor’s behavior on your platforms or website . To be successful in this mission, your company should pay attention to:
Types of pages visited : how many views of product/service pages vs. blog views;
Time spent on each page ;
How they found the page : whether it was through search engines , LinkedIn, Facebook or other social media platforms;
Data Bait : Whether or not you got their buy-in with a nigeria mobile database sign-up form on your landing page.
The more B2B data your company has, the clearer your ideal customer profile becomes. So the more you understand your prospect’s profile, the easier it is to optimize and personalize your sales/marketing approach. That way, you can target them in the most effective way possible.
Better Leads X ROI
Return On Investment (ROI) is an important indicator to measure the success of any lead generation effort.
For obvious reasons, the higher the ROI, the better the particular investment. Therefore, your company should look at process optimization with the aim of improving the ROI of a specific activity. Like blogging , for example.
Read also: B2B Leads: Discover How to Convert More Using Your Blog
Because when you focus on better leads, the chances of converting a lead into an actual sale increase significantly. Therefore, the resources spent on acquiring that lead really pay off when they become customers.