There is no attribution model behind it, and there is no doubt about the results – you pay for every click and that’s it.
Cost per thousand [CPM]
CPM is a widely used digital advertising metric that represents the cost for each set of 1,000 impressions. It is a format that is primarily useful for branding campaigns.
There are many types of impressions. An impression in CPM is recorded every time an ad or post is loaded. For example, every time an ad on a web page is loaded, it is counted as an ad impression.
CPM is a great indicator of the cost-effectiveness of different campaigns where the goal is to reach as many people as possible. The campaign with the lowest CPM is the most efficient, as it requires less money to reach 1000 people.
Click-Through Rate [CTR]
CTR is the click-through rate and is the percentage of users who see a particular ad or content and click on it.
It’s an important metric as it’s effectively the simplest croatia mobile database form of engagement rate, with the only engagement counted being the one that matters most – link clicks.
It can show you whether your content is interesting enough to grab people's attention and make them click on it.
Cost Per View [CPV]
CPV is a video-based advertising metric that shows how much each view costs.
It is also an ad pricing model where a payment is initiated every time the ad gets a view.
Cost Per Lead [CPL]
CPL is a digital advertising metric used to find out how much each lead costs.
In this ad pricing model, you pay each time your ad generates a lead. It’s essentially a targeted version of the CPA metric.
So CPL is important because it tells you whether your advertising campaign is cost-effective or not when it comes to generating leads for your business.
Then you’re in luck. Because here at UP2Place Digital, digital marketing is the air we breathe.