TikTok, Instagram** Reels and Youtube Shorts will also dominate social media this year, pointing brands to the need to create short and dynamic videos. These formats are at the heart of SMM, drawing attention to visual stories and creativity. It is important to edit short videos that are interesting to the target audience and increase their trust in the brand.
The younger generation grew up in the era of digital technologies popularity, so they will have a strong influence on social networks. They value authenticity and creativity. They like content that reflects their special interests and positions. Accordingly, for successful SMM in 2024, brands need to review their strategies and adapt them to new forms of communication with the audience, including informal tone and interactive interaction.
Strengthening the role of SEO and social networks as search engines
In 2024, SMM trends have also affected social networks. They are used albania cell phone number list not only for correspondence, but also for searching for useful information, goods and services. Therefore, to get ahead of competitors, brands need to optimize descriptions and images on social platforms. This year, ranking algorithms in social networks take into account not only hashtags, but also other factors, including content relevance, visitor engagement and author expertise. In addition, the importance of combining content on different platforms is increasing.
The need for video captions and reliable materials
SMM trends 2024 call for promoting authentic and unprocessed content, including unedited videos and online broadcasts. This indicates users' desire for honesty and authenticity in brand publics. Videos with subtitles are popular, making the content more accessible to users and improving the SEO of videos on social networks.
Social cooperation
SMM trends 2024 include combining original content created by bloggers and interested users with branded content. As a rule, companies realize the effectiveness of native (natural) advertising from opinion leaders and develop this advertising channel, attracting micro-influencers and interested clients. Social networks see this trend, so they offer special tools, for example, merging in TikTok or joint posts on Instagram*. In 2024, interaction with the audience through social platforms is also popular in SMM, for example, through joint projects, interactive events and competitions. Such tools increase user loyalty and their involvement in the brand.