Don’t sell to the gatekeeper in sales

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monira444
Posts: 209
Joined: Sat Dec 28, 2024 8:40 am

Don’t sell to the gatekeeper in sales

Post by monira444 »

Additionally they often have influence with their potential customer .

To get past a gatekeeper in sales, show how you value their time and appreciate them helping you.

In the end, being kind and friendly can open doors beyond what you intend to reach in your initial approach.

While being friendly and polite can lead to a good relationship with gatekeepers, selling your products to them isn't exactly the best way to go.

Because they may love what you’re selling and may open a promising path to your potential customer, but they won’t be involved in the sales process or the purchasing decision.

Read also: New B2B sales funnel: understand how this will impact your business
Additionally, they won’t have the same pain points that a business belarus mobile database decision maker might have, so they may not see the full scope of your product or service.

4) Convey confidence
Trust is key, especially when it comes to B2B prospecting.

If you appear anxious or stressed, a sales gatekeeper is more likely to meet you with an excuse for why your boss can't accommodate your contact.

So take these steps for a greater chance of success:

Keep your voice relaxed and friendly;
Use your prospect's first name;
Have a pitch ready for these moments;
Speak slowly and with authority.
5) Just be honest
Sometimes all you can do is skip the sales talk and tell the sales gatekeeper exactly why you're calling.

Of course, this doesn't always work. But if you deliver your approach in a humorous way, they may be more inclined to let you pass.

Another option is to first send an email to your prospect introducing yourself. Then, when you call, you can get past the gatekeeper by saying that you’re following up on an email you sent previously .
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