The main stages of brand creation

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Brand name development (verbal identification, naming, brand legend)
This stage begins after the brand strategy has been created and the brief has been formed. The first presentation demonstrates a number of different name options. They must undergo an initial check in open sources. After the optimal solution has been selected, a check for legal purity is carried out.

The main stages of brand creation
The main stages of brand creation
At this stage, the following activities are carried out:

formation of the name (naming);
registration of a germany mobile database name as a trademark;
formation of a slogan;
creating a brand legend;
development of a brand book;
Development of visual brand identifiers (corporate identity)
With the help of visual identifiers used to form a brand design, a new competitive image of the company is created. At the same time, a brand is not only a logo and a list of corporate documentation. The consumer must perceive the individual characteristics of the product or company. This is precisely what various visual identifiers are used for.