Therefore, this resource is a trend that can greatly contribute to the routine of the real estate sector. The reason is quite simple: they are simply easy to use and quite effective.
In fact, industry experts point out that Facebook Messenger bot campaigns have a very high open rate, around 88%. This makes them even more effective in increasing your organic reach when compared to email marketing.
2) Blockchain Technology
The rise of cryptocurrencies has led to their entry into real estate transactions. Nowadays, many investors opt for them if they have a choice.
Furthermore, buying or selling a home involves the japan mobile database transfer of physical assets, money and property titles. In this context, transparent and secure ways of carrying out these transactions can be a great advantage for your real estate agency.
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Therefore, consider adopting blockchain-based software to record, transfer and track shares.
By following this digital marketing trend for real estate agencies, you not only participate in the transformation of the sector, but you also gain a competitive advantage in the market and the appreciation of your technology-savvy customers.
3) Virtual tours
Among the main trends in digital marketing for real estate agencies, video content and virtual real estate tours are here to stay.
We know that much of this trend was driven by the changes caused by Covid-19. Virtual tours have become a viable alternative to in-person visits, allowing buyers to explore properties from the comfort of their own homes.
However, this convenience has become a latent demand among potential buyers, especially because it also expands their area of opportunities beyond their location.
Today, it is possible to attract investors from other parts of the country and the world to learn about your portfolio.