SMS_Marketing_for_e-commerceOf all the industries in the world, e-commerce and retail have the most to gain from SMS marketing.
Online shopping has a sense of urgency and emergency. Many purchases are driven by pure emotion.
SMS marketing for e-commerce, therefore, fits perfectly. Text messages work incredibly well when they can give the final push. Simple SMS notifications can be the difference between an abandoned cart and a purchase.
Getting into retail texting and the strategies involved can seem a little daunting. There is a decent-sized barrier to entry and without proper preparation, you may find yourself failing.
While the possibilities are relatively slim since SMS marketing for eCommerce is so cost-effective, we decided to provide a quick overview on how to do it right.
SMS Marketing Strategies for E-Commerce
As mentioned in the introduction, many retail stores could turkey mobile database benefit from using SMS marketing . It can fix many common problems with online shopping, such as abandoned carts, and improve overall ROI. It doesn’t matter what type of eCommerce platform you’re using – Woocommerce, Shopify, Magneto, or another.
SMS marketing, as a whole, can be separated into promotional and transactional messages. The former is where you send all the deals, special offers, and discounts.
The latter is how you support the customer throughout the journey (e.g. shipping updates, welcome messages , etc.). We'll primarily be talking about the former.
Promotional SMS messages are so powerful in e-commerce because customers emphasize pricing. While many have leaned slightly toward preferring better service , the overall cost of a product is still an important factor.