Why our social and comms teams collaborate at Sprout

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“Our collaboration with the social team helps us better understand our customers and craft messages that will reach them and the news [outlets] they care about. This impacts Sprout by better amplifying the company’s thought leadership and value to more audiences,” she says.

Abby also adds that our alliance is imperative because both teams are responsible for external communications. Our goal is to amplify Sprout’s voice, so collaboration between both teams is vital, especially when it comes to creating content that grows and educates our audience.

“The insight each team has on the current media landscape and trending topics on social media is extremely important in making sure the messages and focus areas of our teams will be effective,” Abby explains.

Collaborating frequently ensures a unified message/story argentina phone number data across our social handles and Sprout’s media coverage. It allows us to build a stronger brand point-of-view, story and voice.

“When our teams are in lock-step with one another, it creates a more cohesive brand experience for our social followers and broader audiences who learn about Sprout from an article, podcast or interview we’ve participated in,” Aisha says.

Now that you have the “why” of our backstory, let’s talk about how our team works together to execute our public relations marketing efforts.

How our social and PR teams spread Sprout’s message
Our teams use email, enterprise messaging and virtual meetings for brainstorming sessions to stay connected, ideate, spot trends and develop story angles or new messaging approaches.