Curating custom audio will help your brand stand out and tap into the culture of TikTok. Create original sounds by remixing stock sounds, adding voiceover or sound effects. You can also use voiceovers for vlogs such as event recaps.
You don’t need a hit song to have an effective sound. Try out “talking head” audio, which involves a person talking to the camera. Talking head content is great for tutorials and storytimes.
Consider commissioning a branded sound by collaborating with creative agencies, music producers or artists. Think of branded sounds as the modern-day jingle with an interactive twist. Branded sounds are great for campaigns because users can engage by creating their own content.
Use the sound as a call to action, asking viewers to algeria phone number data make a video using your branded sound and hashtag. Make sure to give your sound an official name too. This is great for branding and awareness since other users can search and find your audio if you give it a name.
Dueting is also a popular tactic. A Duet shows two videos in a split screen that play simultaneously. TikTokers use duets for reaction videos, responses and more to encourage collaboration in some way. For example, one TikToker will sing lyrics or recite lines. The creator will take pauses to allow another creator to join in and add their own flair. Here’s an example of an #actingchallenge:
Brands can use duets by participating in challenges like this one or respond directly to customers. Duets are also an effective way to amplify user-generated content, which leads us to our final option.