Communicate sales and discounts clearly in advance

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Whether you’re planning for winter holiday sales or getting ready to launch your summer catalog, leveraging seasonal marketing is all about timing. Holiday performance is often a major factor in meeting (and exceeding!) your sales goals.

If you have an affiliate program you already have a powerful community that can help you improve sales and reach new customers. Taking advantage of seasonal trends is the perfect way to take this to new zealand phone number data the next level and give your program an extra boost.

In this post, we'll cover what seasonality is and explain how to get the most out of your affiliate program during peak shopping periods. Let's get started!

How does seasonality affect your affiliate program?
In the context of marketing, "seasonality" refers to the way consumer purchasing habits tend to fluctuate based on seasons, holidays, and other similar factors. Business can be greatly affected by predictable events that occur annually, such as Christmas or Black Friday.

Consider the health sector, for example. A health and wellness store is likely to see an increase in purchases of vitamins, probiotics, and other immune-supporting products in the fall and winter.