Pop quiz: who’s your target audience?

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Know your target audience
If you’re wondering why your views are low on TikTok, maybe it’s time to think about why your content isn’t hitting.

Knowing your customers and who you’re trying to reach on TikTok can help you to create content that they want to see.

When you create content that your target audience actually enjoys, they’re going to be more likely to engage with it, share it with their friends and follow your account.

And all of the above leads to even more views.

Start by creating a customer persona. Put together a profile of exactly who you’re trying to reach—especially when you use social media data to do so. This can give you an understanding of which types of content each persona would be interested in consuming.

For example, are your customers looking at reviews? Are they looking up answers qatar mobile database to questions or specific pain points? This is where doing research related to TikTok keywords can be a huge help, especially as the platform leans more and more into its search features.

tiktok search example
TikTok’s keyphrase autocomplete can give you a ton of ideas related to your industry and customer pain points to create content that not only gets views but also ranks for keywords.

example of tiktok autocomplete query
Next, analyze your competitors. What are they posting? Better yet, which of their posts gets the most views and engagement? How can you incorporate similar strategies with your audiences?

Then, start creating! Cater your content to your specific audience. And adjust your content strategy based on their reception.