Focus beyond their own brand

[mstakh.i.mom.i]

Using social media search for market research is invaluable for businesses looking to understand customer behavior. With this information, your team can create more targeted content for your audience, apply collective insights to larger marketing campaigns and even surface specific product improvements based on audience feedback.


Competitive analysis is a critical skill for analysts. This analysis helps identify successful strategies, unique content opportunities and areas where your brand can differentiate itself better.

Analysts can manually review competitors or use competitor reports and listening tools like those in Sprout to streamline the process.

Competitor analysis dashboard comparing Sprout Coffee Co.'s Facebook performance with Java House, including fan counts and audience growth trends.
Analysts also review industry trend reports to spot emerging themes and examine poland mobile database data from social channels to gauge platform-specific dynamics.

On top of that, they layer social listening data to understand cultural nuances and shifts in public sentiment—a benefit that social media uniquely provides.

Once analysts have the data, they share their findings far and wide, so teams across their org can use that competitive analysis to create new or improved products, campaigns or creative assets.

Help manage crises
Social media analysis isn’t just useful for retrospective reporting and can drive proactive decision-making—which is essential during a crisis.