How to get quality leads online?

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While it is possible to purchase databases to get leads more quickly, you should know that these contacts are most likely not familiar with your company and your offer, are not segmented according to your interests, and are more difficult to close because there has been no nurturing process in between.

That's why today's marketers are employing more effective strategies focused on delivering value , since it is the biggest differentiator among the huge range of products and services that exist today.

In this sense, it becomes essential to arouse interest in our brand to attract chile phone number data more users who close sales. But how do we get quality leads ? To do this, we will rely on the methodology that inbound marketing offers to businesses.



Why do you need a lead capture strategy ?
Every company needs a database, and content marketing is an excellent option for building it because useful and valuable content serves as a currency for generating new contacts.

The inbound methodology uses attraction marketing to generate leads. It is based on the creation of a website adapted to SEO guidelines , as well as a blog , downloadable offers, landing pages, etc. to convert visitors into potential customers.

This way, you can attract better quality leads and build a database with people who have already shown interest in your product or service. You can classify and rate them according to their interaction or preference towards your page and content ( lead scoring ).

At the same time, you have the possibility to nurture the leads obtained through email sequences and offers appropriate to the stage of the conversion process, which is known as lead nurturing. The more advanced they are, the more specific these offers will be and little by little you will be able to establish a stronger relationship with them.



Lead typology in inbound marketing
Since inbound marketing is all about attracting prospects with content rather than chasing them, it's also important to understand that not all leads have the same level of interest. Many are not yet aware of their problem or are just evaluating options.

So, lead classification is related to the stage of the buying cycle the user is in and the actions we put in place must help them move forward within the sales funnel. Segmenting them will help you understand their needs and open the conversation at the right time .

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Leads or potential customers. These are those who have filled out one of our forms, probably downloaded a guide and provided us with their basic information, but are still far from making a purchase decision, that is, they are at the Top of the Funnel (TOFU), at the beginning of our sales process.

Qualified lead or Marketing Qualified Lead (MQL). This is a user who has shown a constant interest in our content and has the characteristics of our ideal client or buyer persona . To identify whether they can become a client, it is necessary to extract more information because their interactions are in the MOFU or Middle of the Funnel stage.

Sales Qualified Lead (SQL). This type of lead has advanced through the funnel to the Bottom of the Funnel (BOFU) stage, meaning they have a purchase intention and can accept a transactional proposal to become a sales opportunity.

It is worth mentioning that the definition of an MQL or SQL varies from company to company. Much also depends on whether your marketing and sales departments are aligned so that they know what a good customer is, in order to make the most of the digital assets you already have and pass the leads on to the sales process until they are ready .