Tuesday March 15th I attended the Intranet Congress 2011, with the theme 'Social intranet'. During the introductory presentation by chairman (and Flemish Nerd) Peter Hinssen, the most important conclusion of the day was immediately addressed: it is not about technology, but about behavior and communication. Speakers Dion Hinchcliffe and Jane McConell explained how to set up and manage a social intranet.
That our intranets need to become social was beyond dispute this day. Hinchcliffe argues that it is necessary russia phone number list to adapt our work environments to the way the world apparently works. And that has changed considerably in recent years. 70% of what people create today is developed on a social platform. The total number of people using social tools is greater than the total number of people using e-mail. Finding the information we need to do our work takes up far too much of our time. We currently spend one day a week looking for the right information; on network drives, websites, static pages and by e-mailing and calling colleagues. And guess what? In the end, 80 to 90 percent of that information cannot be found.
Social capital is also becoming increasingly important, also within organizations. Networks of relationships have always been important, of course, but with the advent of social platforms they are becoming formal; they are visible in the number of connections and the amount of likes you receive from them. Our social capital is not only vital for our own careers, but also for the future of organizations. “The power is no longer with those who have the knowledge, but with those who share it.”