Images that generate high click-through rates (CTR)

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A picture says more than a thousand words – this is a seemingly poetic slogan, but it contains a lot of truth. Most users pay special attention to images, which often influence the decisions they make. An attractive icon buyer email list is relevant to the content, a fantastic photo, or a shot of a given product from many perspectives can be a great way to encourage people to use the offer.

The article answers the questions:

Do product photos influence customers' purchasing decisions in an online store?
How to present products in an online store?
How to increase sales in your online store?
Contents:

The right choice of colors
Think about using a so-called mascot
Don't forget about emotions
High quality images
Show objects from different angles
Using appropriate icons
The website is primarily for guests
The right choice of colors
Certain colors on the web do not come from nowhere – this is confirmed primarily by the text on the meaning of colors on websites. Be sure to take this fact into account when choosing colors for your website, as well as when inserting photos . Photos should harmonize with the background, creating a coherent and harmonious composition.

Think about using a so-called mascot
E-commerce trends in 2017 strongly emphasized the presence of the so-called brand hero , or mascot. An example here is Dr Tusz from Białystok - a company that skillfully and effectively uses the mascot Rudy. This character is strongly emphasized, among others, in social media. This solution makes the company associated primarily with the character of Rudy, which is why people who come across this mascot on social media state that it is "a doctor with green glasses and red hair who deals with mascaras".

The mascot is associated with the company. More importantly, the use of a cheerful, colorful and "friendly" mascot means that the company is automatically perceived in a positive way also by customers who have not used its services so far. The above example confirms the fact that the use of a brand hero can significantly affect the appearance of a website , and there are also no obstacles to images depicting the mascot appearing quite often on the website, indicating with gestures elements important to users - it can be, for example, a character pointing with a finger at a button that should be clicked at a given moment.