The examples of Heijmans and NS Hispeed inspire you to experiment with new online possibilities, such as multichannel marketing and Open Portals like Facebook. Take a look at what is already being tweeted about your organization. New technologies make it possible to do Sentiment analysis , using Twitter messages.
Michiel indicates that organizations do not have to fear unmanageable content, because this is more often positive than negative. And he concludes with the challenge to also place the competitive offer on your site, because only then are you really relevant. Or, like Lisan, exceed customer expectations by helping your customers with a booking until nine o'clock in the evening and during the weekend.
Efficiency of 210%
For Heijmans, the use of social media yields a higher return, because the organic search results in Google qatar phone number list have increased by 210%. In other words: the portal equipped with Hyperlocal content is found three times as often 'by chance' by visitors on the internet. At the same time, the number of visitors who immediately click away from the Koningsoord website, or the bounce rate, has been reduced by 26%. The duration of the average website visit has also increased by 19%.
The use of social media also increases returns for NS Hispeed. The weekly reporting on the Twitter messages that are distributed within the organization plays a central role in this. This creates support for a structural investment in this form of customer contact. And the entire organization can use this customer information.