The simple but influential Like button of Facebook is becoming more and more visible in the online landscape. A year after its launch, more than 2.5 million websites have built in the button. Like building is the new trend and offers opportunities for the webshop. In this article an overview of the opportunities and pitfalls of the Like button.
The like button is a piece of code from Facebook, which everyone can use. Place the button within your own hungary phone number list webshop and make sure that your visitors will click on it: it is that simple.
Adding the like button can help you increase the reach and number of visitors to your webshop. If a visitor likes your webshop, you will appear in the newsfeed of all his or her friends on Facebook with a link to your website. A click on the (like) button can therefore give the reach of your webshop an enormous boost. Furthermore, it is nice that the user can only judge positively. There is no room for negative feedback.
In addition, it is possible to create a fan page on Facebook, with which you can send a message directly to everyone who has liked your webshop. This new fan will of course receive more messages. It is a fight for a place in his newsfeed. Facebook uses an algorithm to determine which messages appear at the top of someone's newsfeed. The most relevant messages appear at the top of the stream of messages on Facebook (read more about this in the article by Marcel van der Heijden ). News messages become more relevant as more people like your messages. As a webshop, you are therefore constantly competing with other brands and friends to secure a place in the newsfeed of your future customer.