They like you because you give them something as a gift. And the chance that they will become a member later is greater because they know that you are already exercising and enjoying yourself. On average, 1.3 referral data were collected per new member. When an incentive was also offered for introducing each referral, that percentage increased to 2.4 referrals per new member. A portion of those visits registered for a membership again. For comparison: in a comparable month in which competitor Health City used TV commercials, Fitness First registered more members using only the referral system.
Another inspiring example is Cafepress . Cafepress (a well-known online printer) has set up a digital version of the Fitness First approach. The company has created a form that new customers see after a purchase and where they can give 3 others a gift voucher of 5 dollars. Although rewarding for forwarding is prohibited in the Netherlands, it is not prohibited to give others something nice. Cafepress can then automatically follow up on the new leads. The conversion is higher because the sender is a reliable source (source: Finest 50 E-commerce, Jungle Minds).
Consumer as a marketing and PR department
Let your consumers promote themselves. One idea is to give loyal customers, or customers you know are fans, a discount or something special if they want to promote your company. It is even better if your customers automatically benefit from promoting your organization. You can create tell-a-friend buttons yourself via services such as AddThis . It is even better to integrate this into your database/tool and that you also measure who the ones are who refer and which of those friends then come back to your site. Don't forget that most content is still forwarded by email. Check who of your customers blogs themselves and involve them.
A nice simple example is Marktplaats , where you as a user, after creating an advertisement, can also promote it yourself. Both Marktplaats and the seller benefit from this. Another simple example is pay-with-a-tweet, in exchange for a tweet or post you get a digital gift such as a voucher, mp3 or video. Everyone can add such a button to the website.
I recently heard about the launch of a new Dutch site that had customers collaborate on the launch, at least 300 people had to log in with their twitter account before the countdown went from 3 to 2. A great success. I don't remember which site this was, if you do, let me know in a comment!
Consumer as market researcher
On Patientslikeme, consumers can indicate what disease they have, what age they are, what stage of their disease they are in and what medication they are using. Based on your profile, you can see what medication other patients like you are using, and you can therefore see what might work better. The platform can exist because they sell the collected data to the medical industry, who can then use it to make better medicines.
Of course, I don't need to mention Groupon as an example. At Shopwithyourfriends you can shop online with your el salvador phone number list friends. The first results are positive. The conversion and order value of shoppers are considerably higher than those of the individual shopper (source: finest 50 e-commerce, Jungle Minds).
We all remember the old Tupperware parties where a fun afternoon with an enthusiastic acquaintance led to many sales. Tupperware has translated this very successful concept into an online version where 1 person can organize an online sales party and receive commission.
Consumer as co-creator
Let your most important ambassadors try out your new products or think along with you. A good example of a company that has successfully implemented this is Harries bv; a packaging company of a specific type of carrots. Harries has, via RedesignmeLive.com , thanks to consumers and professionals, gained insight into new uses for this product, including its use as a snack as a result. There are many known examples of this, take a look at Redesignme for more inspiration.
Consumer as retention marketer
Online diet products supplier Ease4life offers the possibility to buy their products in groups. The advantage for the customer is a discount (the more friends the higher the discount). In addition, losing weight in a group is more effective. It therefore automatically increases retention.