4 ways to build customer loyalty through permission marketing

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Permission marketing is a key function of any online business. An email marketing list is one of the top 3 tools of any online business. It's important to reach your customer's inbox and subsequently take the action (clicks) that leads to ROI for your business, which means building a testing and improvement strategy. If you have a website you want people to find your page, but more than just getting a visitor you want those users to become customers.

Your main concern will then be to build loyalty, to get them to come back again and again, to keep buying, to participate in a loyalty program or to subscribe to the information that interests them. Everything depends on the objectives that your website meets.

Permission marketing or email marketing is one of the most useful tools for marketing on the Internet. It is one of the ways in which direct marketing from the real world jumps to the virtual world of the Internet. Ultimately, when a customer subscribes to your newsletter, they will already know what they bought, what interested them, where they came from, how they found it, what language they speak, etc.

Here are 4 ways to make permission marketing more profitable

1. Personalize your messages and tailor your offer to each customer individually (it is much easier to get a satisfied customer to buy from you again).

2. Make a clear offer: By creating a capture page you can inform the visitor about what they will receive. You can use the “explainer video” tool with a clear indication of what you offer by detailing the product matrix it contains.

3. Email Confirmation or Double Opt-in: This is the process by which african mobile contact number the visitor to your website confirms their registration by clicking on a link that was sent to their email inbox after filling out a web form. This step is important because it indicates that the user really wants permission marketing. This way, sellers have more real possibilities in their prospect lists. It is important not to confuse this process with spam email, since unlike spam, the user has voluntarily given their email address, which indicates that said email marketing will not be considered as junk.

4. Landing pages with videos: This is the first page subscribers will see after submitting a web form. This becomes more important when confirmation is required. In most cases, only 60% complete the confirmation process. Thanks to the communication influence of the video, the subscriber can be motivated to complete the registration process.

Permission marketing is essential to any online business' ROI, or at least if you've considered the steps outlined above. Using these ideas opens up the possibility of increasing your market appeal while benefiting your bottom line, with results you can see in just a couple of weeks. However, your results may vary depending on your market and approach, so consider testing different opt-in elements for optimization.