Advertising on LinkedInIf you expect few clicks, it is best to advertise per click. This ensures that you only pay when someone clicks on your ad.
Do you expect more than 1 click per 1000 impressions? Then you can better choose to pay per 1000 impressions. You then pay the same amount, regardless of the number of clicks within those 1000 impressions.
Collecting leads through advertisements
LinkedIn has just released a new feature for businesses using the business networking site to reach out to prospects for their products or services. The new feature is called “ Collect leads with LinkedIn ” and allows you to reach out to people interested in your company, brand, product or service directly via a LinkedIn message. Here’s how it works:
Create an ad promoting your product or service.
People who are interested click on your ad.
These people will receive a notification that the company behind the advertisement can contact them, plus a question whether they want this (see also the screenshot below).
You will be provided with a list of these people by LinkedIn, allowing you to contact them directly.
LinkedIn - Contact Message (1)
At the top of the screen, the interested party is asked whether they would like to be contacted.
LinkedIn - Contact Message (2)
If 'Yes' is selected, a message will appear stating that contact will be made.
Every person who indicates that they are interested in contacting the advertiser will be notified cyprus phone number list directly in your email, so that action can be taken quickly.
LinkedIn Advertising Contact Message
The email address is stated if the interested party has indicated this.
You can write to the offered leads by sending a personal message via LinkedIn. Or you can send an email if the email address is known. Refer to your advertisement or the product/service that you promoted in the advertisement. The follow-up of leads therefore remains within LinkedIn as much as possible! In addition, you will also receive a report with all leads from the past period and whether these people have already been contacted. A very valuable tool for account managers and others who have acquisition as their core task.
LinkedIn Ads Reporting
Costs
The costs for advertising aimed at leads do not differ from regular advertising on LinkedIn. So you do not pay an additional amount if you want to collect leads via LinkedIn Advertising. A perfect acquisition tool, where social advertising is combined with direct contact.