Some content formats are just better for organic growth. In part, because of algorithms. But also due to audience preference.
For example, short-form video is basically an organic growth hack. According to The Sprout Social Index™, 66% of people say short-form video is the most engaging type of in-feed content.
Level up: Using the same content formats as ig data your competitors helps you stay competitive. Plus, this is your chance to improve upon what your competition is doing to pull ahead.
With Sprout’s Competitive Analysis Reports, uncover impactful insights about the formats that work for your competitors on Instagram, Twitter and Facebook. Use this information to uncover trends and boost your content strategy, without manually reviewing competitor feeds.
Lean on employee advocacy
According to recent Sprout research, 72% of consumers feel more connected to a brand whose employees share information about it on social media.
This is where employee advocacy comes in. When an employee posts about work culture or company news, they spread the word about your brand to their entire follower base. Thus, helping you organically reach more people, through a trusted voice.