That said, I look forward to your

[fomayof928@mowline]

Communicating with people who have just gone through your funnel . So if you have a lead capture at some point or you collect emails at some point, you can reach out to people who initially came to you for a solution but didn't get all the way through the process and talk to them.
Tracking SERPs and seeing who rises versus falls in rankings . Finally, if you track search results, generally speaking, what we see here at Moz, what I see for almost all results is that more and more people who do a great job of it, the success of the searcher's work, are rising in rankings, and those who don't are falling.
So over time, if you look at these in your spaces and do some china number data competitively, you can see what kind of content is helping people accomplish these tasks and what Google is rewarding.

A comments. We'll see you again next week for the second edition of Whiteboard Friday. Take care.
Ranking near the top of the SERPs for short-tail keywords in competitive business verticals can be extremely difficult. Sites like Wikipedia, Dictionary.com, and similar sites have cornered the market on the top rankings in search results. Even if you manage to get to the first position, there are featured snippets , ads, map packs, and other SERP layouts that also dominate the space.

Because short-tail keywords have such broad search intent, it’s in the search engine’s best interest to try to answer questions directly in the SERPs. That’s the intent of featured snippets. If a search engine is able to answer a user’s question without them leaving the results page, they believe it provides the best result. And the proliferation of featured snippets is just the beginning. According to Search Engine Land, 19.45% of queries will display rich answers (a form of featured snippets) in Google.