A landing page is a fundamental tool for attracting visitors and convincing them to click.
This is a landing page on which the visitor lands thanks to a promotional campaign or following searches on Google or other engines.
In fact, non-recurring surfers tend to focus on the information self employed data they have in front of them at a specific moment and to neglect the context, a tendency that for us professional website managers means reducing the possibility of conversion to purchase.
A landing page serves to motivate the user to delve deeper into a topic in a more direct manner than a generic page and to directly orient visitors to perform a commercial action.
These pages are particularly important to actively push users to perform an action that is essential for the website owner, such as: subscribing to the company newsletter, requesting information on the services offered, downloading a product demo, and so on.
In social media marketing campaigns , for example, they are the preferred destination for advertisements, but they can also be optimized to obtain direct visits from those who use search engines to find concrete answers to their needs.
How an effective landing page is made
An effective landing page must achieve the purpose for which it was created: to convert visitors into business contacts. To do this, it must direct the attention of visitors towards a single precise objective and minimize the drop in attention.