6. Your gtag doesn’t allow Google Signals

[shaownhasan]

Just activate the setting, choose a period and click Confirm.


You can use this, for example, to create segments for your promotions that run with countdown timers.

What now?
Creating segments in GA4 is a powerful way to analyze users, events and sessions. But it doesn’t end here.

You can also create a segment overlap report in GA4.

Segments are also the way to create audiences and target engineer data them with ads. But in that case, make sure your site is compliant with privacy rules, like the GDPR, CCAP, etc.

Our free privacy-led handbook for marketers helps you achieve this without spending weeks on figuring it out yourself.

On behalf of the DDU team, thanks for being here. I am out now, because I am really curious in which GA4 segment your visit will show up.

If you want to track users without cookies, GA4 server side tagging is the best solution.

The downside for marketers is that this blocks Google Signals and GA4 doesn’t show data about age, gender and interests of your visitors.