Top 12 influencer analytics tools to boost your influencer marketing

[shaownhasan]

An influencer analytics tool makes your influencer marketing workflow more efficient so you can focus on strategy and building strong, creative partnerships. Here are 12 of our favorite influencer analytics tools.

1. Sprout Social
Sprout Social is an all-in-one social media management platform with powerful influencer analysis capabilities. Sprout Social Influencer Marketing (formerly Tagger) helps you discover niche influencers, analyze job seekers data content performance and create influencer campaigns that resonate with your audience (and inspire conversions).

With Sprout, streamline end-to-end campaign management and deliver fast, tangible business impact. You can:

Grow your audience organically by collaborating with vetted influencers whose audiences align with your brand.
Connect with millions of brand and influencer profiles with billions of social data points. Use 50+ filters in thousands of combinations to identify influencers with the perfect alignment to your brand and campaign goals.
Build data-driven influencer marketing campaigns and improve your social strategy with tailored insights into your target audience’s behavior across social media networks.
Maximize influencer marketing ROI by monitoring real-time campaign performance and identifying optimization opportunities. Integrate with your favorite tools, from Google Analytics to Facebook Ads Manager, to further measure campaign performance.
Manage influencer payments in one place with our payment dashboard. See payments made directly to influencers or through integrations like PayPal.
Sprout Social influencer marketing platform dashboard that shows influencer performance metrics on different social media channels
Key features: