The usage of whitening ingredients is becoming

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The market for whitening products has a wide scope and the body whitening market is gradually growing.

In the tracking of whitening products, the market share of facial essence remains stable, and its consumer attention share is significantly higher than the registration share, so the market opportunity is still broad: body care is a potential whitening category, and its attention has been increasing in the past three years, and its attention share is significantly higher than the registration share.

The concentration of the whitening product market is gradually decreasing, and domestic brands of whitening products are rapidly gaining momentum.

In tracking whitening products, the share of consumer attention is on top brands. Among them, the share of consumer attention to ten popular brands is more than 30%, but the share of attention shows a tunisia number data clear downward trend. The overall share of attention to foreign major brands has decreased, while domestic brands are rapidly gaining momentum, represented by brands Skin Future, Guyu, Proya, Oshiman, etc.

The use of traditional whitening ingredients is declining and the use of plant-based whitening ingredients is gradually becoming more popular.

Among the whitening ingredients, niacinamide still ranks first in terms of usage, but its market usage has declined. The usage levels of other popular ingredients such as tranexamic acid and 377 are also declining. more diverse, and the usage level of new plant whitening ingredients is rapidly increasing, such as peony bark, gentian root, chamomile flower, etc.