Product positioning is closely related to pricing strategy

[armdrejoan]

For example, is your course for fresh graduates or mid- to senior-level managers with more than 10 years of work experience? The prices that these two target groups can afford are already very different.

You may also observe your competitors and algeria phone number list find that many students said that even after taking the recorded video online courses, they still don’t know how to apply them in actual work and feel a little troubled. So after evaluation, you decide to try the Cohort -based courses (CBCs) , which are now a popular teaching method abroad, using online training camps and accompanying running methods to lead everyone to learn.

Because this new teaching method requires more manpower (in addition to the instructor himself, teaching assistants may also be needed to help), and takes a certain amount of time and effort, the course price will be over a thousand or ten thousand yuan.

Did you find it? Once you find the product positioning, the uniqueness of the course, the teaching method, whether the teaching objectives are clear enough, and whether it can provide additional perceived value will directly affect the pricing strategy.

Note: If you have not heard of Cohort-based courses (CBCs) before and want to learn more, you can refer to the Notion online training camp by Hou Zhixun, the founder of "Raymond Thirty" .

[Full Introduction to Notion Training Camp] How to learn Notion well? From entry level to advanced level
You may also want to know → 5 super textured self-built online course platform design cases

Conclusion
If you have gone through what we have said above, analyzed and researched carefully, and made course plans, you should have an ideal course price in your mind.

You can test the waters by launching it directly into the market, using super early bird and early bird discounts, and various discount methods to observe the operation; or you can segment the courses and offer low, medium, and high price points to give consumers a variety of choices.

If the sales are better than you expected, you can slowly restore the original price. Before adjusting back to the original price, remember to promote it again to give students a sense of urgency to "act now" and increase their impulse to buy.

If you find that the price is a bit of a hurdle, try to rethink it from the consumer's perspective. Why do they feel that the course is not worth buying? Is there something missing? Find out their real pain points and adjust the content step by step through content revision.

No one knows at the outset what the optimal price for a course is, and most creators learn from experience.

What is certain is that when your students achieve good learning results because of your online courses, they will definitely be willing to recommend you to others. As word of mouth spreads, a virtuous sales cycle will be formed!