Of course, some employees will have an answer ready. But the further you are from the marketing and communication department, the harder it will be to explain why your organization is still relevant and is in a transition phase to a bright future. The task of the internal communication department in such a case is to convey the feeling of pride. By providing examples, all employees can defend themselves well on a birthday and turn a negative sentiment into neutral or positive. The employees of organizations are one of the most important ambassadors in the external world.
Internal communication is now usually done via a newsletter, e-mails, internal newspapers and the intranet. But does everyone read these media? How do you facilitate optimal internal communication when organizations are spread internationally over different locations?
In 2020, it will be even more important to know which internal networks exist within organizations, whether malaysia telegram data employees open the newsletter and which colleagues are more difficult to reach for internal communication. The solution is threefold.
1. Pay attention to storytelling
First of all, a message always starts with a good story, so storytelling. You can spoon up facts in a newsletter, video or e-mail or make a professional journalistic production of it. The trend that more and more journalists are going from media to companies is therefore continuing.