Marketing guru Seth Godin also spoke about lack of time in an interview: “I want to be the best at what I do. If I start tweeting, I have to free up a couple of hours a day for that, and then I have to drop something else, write less, blog less, meet fewer people?”
5. No support
Your organization does not want to support you. If for whatever reason there is no support, it is better to first collect some 'best practices' and make a plan for how to get that support. You cannot do it alone. Content marketing and social media work best when the entire organization helps. At insurer Cardif, Head of Corporate Communications, Marieke van Zuien , experienced how gaining support was accelerated by the great need of the market. She talks about this in an interview .
And if you do start, be careful not to make the beginner's mistakes that Josh Bernoff describes in an interview with Klaas Weima :
“Number 1 mistake is choosing technology first; “We want to go into Facebook, where do I start?” You lebanon telegram data should ask yourself other questions first: What are my objectives? Who is our target audience? Only when you know what you're after you decide on the platforms to use. You should also be aware that if you set up a twitter account people might respond. You have to get your organization ready to respond, also the team in customer service.”
Everything on track?
Do you have everything in order? Have you researched what your target group needs most? Do you have your content marketing plan ready? Then social media is a great tool to strengthen your activities, in fact, an indispensable tool, also in B2B . It is really a misunderstanding to think that your target group, the B2B buyer, is not online. Many studies and research have been done among B2B buyers and they all point in the same direction. Whether they are doctors, farmers, bank directors or IT managers: you can find them online.
Author Steven van Belleghem is clear about the use of social media for online conversations: “Social media are the perfect instruments to stimulate and facilitate conversations. More connections will lead to growth of your business.”
If you want to get started with content marketing and social media in B2B, I can recommend the following articles and books: