Video column
Van der Ham goes through several election websites (“Roemer is highly visible and recognizable”) and gives examples of successful digital initiatives in our country. Such as the ‘free tap water in restaurants campaign’ started on Facebook by GroenLinks and the video column by PvdA prominent Ronald Plasterk on YouTube, earlier this year. His first column ‘The Rutte Recession’ attracted more than 25,000 views on YouTube. “Why did he stop doing that? A shame.”
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If Twitter is not the be-all and end-all, which medium is the most important to reach voters, according to india telegram data Van der Ham? “You have to do everything: newspaper, TV, radio, social media. But television is still the most effective medium in our country. I would focus on the group of undecided voters, you want to attract them.”
According to Van der Ham, it is important for politicians to focus on their message and their audience. “Be a kind of ombudsman and make contact with your voters. Flyering is still the basis of campaigning. It is about the loyalty of voters, physical encounters remain the most powerful.” The expert from Washington agrees wholeheartedly. “One-on-one contact remains the strongest weapon for politicians.” Hopeful news for politically interested digital illiterates without smartphones.