Creating smart combinations of KPIs
By combining two or more KPIs, interesting numbers can be created. For example, the 'IPM', developed by the company Conversocial, is sometimes used to compare the success of social accounts. IPM stands for number of interactions per thousand fans. This number provides an indication of the extent to which real interaction takes place around a page. The formula divides all interactions (reactions, likes and posts) by the number of thousands of fans. In this way, different pages can be compared with each other. In my opinion, the IPM is a good example of a contraction of variables into a useful KPI. It goes without saying that other formulas can also be used.
Finally, costs can also be linked to KPIs to make campaigns cost-effective. Think of things like Facebook hong kong telegram data CPC, costs per webcare action and costs per click for a promoted tweet. These types of numbers can be valuable both internally and externally, in comparison with other companies.
The book 'Social Media Expert in a Week' contains dozens of examples of KPIs that are actually used by companies. The book 'The Internet Scorecard 2.0′ by Geert-Jan Smits is a useful aid in determining, measuring and improving online activities. I am convinced that there are many more good examples of KPIs, and I would like to see them in the responses. It would be even more interesting if numbers were linked to them: for example, which IPM is achieved?