It is a complex whole, that is beyond dispute. Do we really have to do something with the concepts because everyone is shouting so? It is certainly not mandatory, but it can help you as a media maker to distribute your material as well as possible and it can also be commercially interesting to use a 'multimedia' strategy, for example, if relevant to the target group. It is important to make references to the various platforms. A number of points are central to this:
Refer at the right time
Come with a specific message
Is the message not too difficult? Can it be remembered well?
Make the message active and personal
In the book, Van Heeswijk uses a 'menu' to explain how you can arrive at a workable cross- or transmedia recipe.
Revenue models
Newspapers are seeing a decline in the number of subscriptions and with that their turnover. On the other hand, companies like Spotify are seeing an increase in the number of subscriptions. It is a logical development that newspapers are increasingly offering digital subscriptions. What will the revenue models look like in the future? Van Heeswijk names four:
Burning content
Lead generation
Group models
According to Van Heeswijk, we will be 'roughly bombarded' and 'subtly manipulated' in the future and the greece telegram data need to act as 'resilient and outspoken citizens' will only increase.
Future of the media
How will the (individual) media maker have to deal with media that are becoming increasingly hyper-personal and social and are constantly changing? According to Van Heeswijk, media will merge with technology and biology. Stay curious is his advice! Also stay up to date, show interest in your field. Keep an eye on the storm.
Conclusion
The mix of substantiations and examples in the form of cases make it a beautiful and inspiring whole. It is a book for (future) professionals who work in the online world but also in that of broadcasters, newspapers and magazines. The book gives a clear representation of the changes in media and the developments that go with it. The book is not written specifically for students, but is nevertheless very suitable for students. Some chapters are (digitally) supported with training material.