Using alternative advertising channels

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Emotions. Content that evokes strong emotions (whether humor, surprise, or even sadness) has a much higher chance of going viral. Develop ideas that can touch your audience’s emotions.

Ease of distribution. Content should be easy to share on social media and other platforms. For example, if you create a video, make sure it is formatted in a way that is easy to publish on Instagram or TikTok.
Relevance: Viral content often relies on trends, events, or discussions that are relevant at the moment. Use current news or popular topics to attract attention to your product or service.

An example is Dove, which launched a new zealand mobile number list campaign a few years ago featuring videos of women's natural beauty. The content went viral and significantly strengthened the brand.
Instead of investing in expensive traditional channels such as television or radio, you can effectively use cheaper and more original methods:
Street Marketing. Placing ads on walls, in elevators, on buses or even in unusual places (for example, on the doors of public toilets) is a fairly low-budget solution. Such actions attract attention and are often discussed in the media or social networks.

Marketing through event PR. Creating and promoting events such as flash mobs or street protests can be a great way to attract attention without spending a lot of money. It is important that your event is not only interesting, but also makes people want to share it on social media.
Example: Coca-Cola used guerrilla marketing to popularize its name-brand bottle campaign. The brand placed unique bottles in stores and created ads encouraging people to find their bottle and share it on social media.